Global fashion group AWWG has announced a new strategic and investment partnership with the G-III Apparel Group, with an ownership stake of 12% of AWWG.
Headquartered in Madrid, AWWG will unlock the Spanish and Portuguese markets for G-III’s brands, as the company seeks to maximise its European growth opportunity. AWWG will also become the agent for DKNY, Donna Karan and Karl Lagerfeld across Spain and Portuga, retail-insight-network.com reported.
Other fashion brands set to benefit from the partnership are Pepe Jeans London, Hackett and Façonnable, which are part of G-III’s portfolio of more than 30 brands.
G-III plans to leverage AWWG’s presence in India to expand its key brands in that market, which is forecast to reach Rs8,961bn by 2027.
In turn, AWWG will benefit from G-III’s operations in North America to expand its brands and footprint there. /BGNES