Shoppers at H&M are talking about the "cutest" cardigan with bows, which seems perfect for chilly weather.
Lily, a customer who blogs under the handle @lilyrose_co, revealed how she discovered the stunning item in stores, reported The Sun.
"Run to H&M for the cutest bow jumper ever," the writer wrote.
She pointed out the three black bows along the front of the cream-colored dress.
As summer comes to an end, the form-fitting piece would look great with jeans or a skirt and boots.
According to the H&M website: "Soft rib knit cardigan with a hint of wool."
Long sleeves, dropped shoulders, and a round, ribbed neckline.
"Decorative bows down the front in an accent color and hidden press studs."
The store advised wearing leather pants and ballet flats to complete the ensemble.
At present, the cardigan is sold out on the internet, so you'll need to be really quick to grab one.
Right now, it's available at a lot of stores, and you can use the stock calculator online.
It costs £44.99 and is available in sizes XXS to XXL.
A lot of customers appear eager to include the H&M item into their fall outfits.
More than 69,000 people have seen Lily's video, and one of them said, "need this."
One more person said, "Why is my H&M broken?"
This occurs at the same time as another H&M product is appearing to be somewhat popular with customers.