Hermès made a grand entrance into New York City on Thursday night, transforming Pier 36 into a captivating spectacle. The venue was adorned with striking yellow stoplights hovering above the runway, setting the stage for the unveiling of the second chapter of Nadège Vanhée's fall collection as the artistic director of women's ready-to-wear, Women’s Wear Daily reports.
In recent years, the esteemed French fashion house has been captivating a fresh wave of clientele with a blend of Instagram-worthy events, innovative pop-ups, and runway presentations that merge classic luxury elements with contemporary flair. This fusion has even extended to include pieces tailored for the stylish world of "Emily in Paris" enthusiasts, featuring playful touches like short shorts.
Embracing a dynamic approach, Hermès has taken its runway beyond traditional settings, venturing into locations like Los Angeles and Brooklyn. Simultaneously, the brand has been expanding its retail presence, marking a strategic move to engage with diverse audiences and enrich its global footprint. | BGNES