The blockchain has dabbled in fashion since 2020, focusing on high-end streetwear. A combination of two worlds resulted from the dilemma surrounding the popularity of brand interaction and community engagement. Notably, 9dcc made a splash in 2024 with high-end clothing made of premium materials and streetwear-inspired designs that flaunted blockchain technology.
The NINES program was recently unveiled by the luxury fashion label 9dcc, which focuses on cryptocurrencies, at its pop-up experience in SoHo, New York City, on April 3. This initiative, which debuted in conjunction with NFT NYC, was on display until April 6 and represents a significant turning point in the merging of fashion and digital innovation.
The brand 9dcc welcomed guests to their pop-up event, which was hosted at the historic 435 Broome Street, NY, to highlight their distinctive fusion of fashion and technology. As visitors entered the 9dcc ecosystem, they were greeted by an array of opulent baseball caps in various colors. For interactive engagement, visitors were instructed to tap the wall's "9" to obtain their first NINES badge.