Fashion rental services are gaining popularity as a sustainable alternative to buying new clothes. Platforms like Rent the Runway and HURR allow consumers to borrow designer pieces for special occasions or everyday wear, cutting down on fashion waste. Renting outfits helps reduce the demand for fast fashion and extends the lifespan of garments, supporting a circular fashion economy. As more people opt for renting over purchasing, the rental model is becoming a sustainable solution to overconsumption in the fashion industry.
