Hyundai Motor Europe and Amsterdam Fashion Week (AFW) announce their official partnership during the most sustainable fashion event in Europe. This collaboration marks a significant milestone in Hyundai’s ongoing commitment to sustainability, following the company’s vision of ‘Progress for Humanity’.
The partnership is driven by a shared goal of creating a more sustainable future through cutting-edge design and circular practices.
To celebrate this collaboration, Hyundai is producing an exclusive collection made from INSTER’s –Hyundai’s latest and smallest addition to its EV line-up – seat materials, a fabric created from recycled PET bottles. Using this material, among other sustainable solutions, underscores Hyundai’s commitment to upcycling and circular economy principles, transforming waste into high-quality, stylish products.