Isabel Marant, celebrating three decades in the fashion industry, candidly discusses her influence on style and her commitment to making women feel effortlessly comfortable. From her beginnings in Paris to her global brand today, Marant's approach to design has remained grounded in creating wearable yet chic pieces that exude confidence, Harper’s Bazaar writes.
During a conversation at the Chateau Marmont in Hollywood, Marant embraces her age with humor and authenticity, emphasizing the importance of self-assurance over societal beauty standards. Despite being associated with "French-girl style," she challenges the notion, highlighting the meticulous effort behind appearing effortlessly disheveled.
Marant's journey began in 1990 with a knitwear label, evolving into her eponymous brand in 1994. Inspired by her own preferences, she crafts pieces that blend coolness, sexiness, and comfort, transcending geographical and generational boundaries. Her signature aesthetic, characterized by vintage-inspired prints and relaxed silhouettes, has shaped fashion trends for decades.
While credited with popularizing the "boho chic" style of the 2000s and pioneering athleisure with her wedge sneakers, Marant remains humble about her impact on the industry. Her brand serves a diverse clientele, from young professionals to mothers and grandmothers, all seeking confidence and ease in their attire.
Reflecting on her legacy, Marant underscores the importance of bringing joy and assurance to those who wear her clothes. For her, fashion is about feeling comfortable and empowered, rather than conforming to rigid standards. As she eloquently puts it, "You just want to feel comfortable and not too shitty. That’s the goal." /BGNES