More and more small fashion brands are producing in a way that does not impact on nature, while big industry is timidly groping for regulatory measures in clothing production, fabrics and innovation.
A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".
Mikkel Hansen is co-founder of Dyras, Coppenhagen based fashion brand.
“It depends how you define sustainability in fashion, but I think it’s very important factor in the industry”, he told BGNES.
“It’s difficult because it’s the customer who decides in the end. In Dyras we only use Italian fabrics. We do to try to be ethical”, Mikkel added.
His advice to customers is to look for quality, not quantity:
“You look better, you feel better, you have more fun wearing the product and it lasts longer.” /BGNES