The Spring/Summer 2025 collection of Danish clothing designer Ganni will be shown in Paris, the company said on Wednesday.
The company, which is usually a cornerstone of Copenhagen Fashion Week, made the change in April after hiring Laura du Rusquec, a former official at Balenciaga, as CEO. According to The Business Of Fashion, Rusquec, who is located in Paris, is in charge of taking Ganni upscale and coordinating it with stakeholders in the fashion hub.
A more robust luxury offering would rekindle interest in L Catterton's possible brand sale, which reached a standstill two years ago.
In a statement, Rusquec referred to the Paris exhibition as "a natural evolution for our brand equity and scale."