The "consumerism trap" is something that many Bhutanese, particularly young women, are falling into, according to the writer, and ultra-fast fashion is a perfect example of this phenomenon in action.
Many Bhutanese people, particularly young women, are falling victim to the "consumerism trap," and ultra-fast fashion is the best example of this phenomenon in action. Shein, the country's newest obsession, has overtaken more expensive and well-known fast fashion brands like Zara, H&M, and Uniqlo, which was once thought to be environmentally friendly (mea culpa for past few purchases). "Cheap but stylish clothing that moves quickly from design to retail stores to meet trends, with new collections being introduced continuously" is what Investopedia defines as fast fashion. Although fast fashion provides.