Birla Cellulose, the fiber division of the Aditya Birla Group, is driving sustainable fashion forward with three key innovations: Intellicolor, EcoSoft, and SaFR.
Intellicolor is a salt-free dyeing system that uses Basic dyes to achieve vibrant colors while reducing chemical use, water consumption, and energy, cutting environmental impact by over 30%.
EcoSoft, a bamboo viscose fiber, is sourced from FSC-certified forests and offers breathability and comfort, with added transparency through molecular tracers.
SaFR is a flame-retardant fiber designed for protective clothing in industries requiring thermal protection.
All three innovations showcase Birla Cellulose’s commitment to sustainability, building on their range of eco-friendly fibers and closed-loop manufacturing processes.