GANNI has teamed up with Canopy on a forest-friendly fashion initiative aimed at enhancing sustainability by eliminating materials from Ancient and Endangered Forests. This collaboration is part of Canopy’s CanopyStyle and Pack4Good programs, which guide brands in adopting more responsible material sourcing. As a B-Corp-certified company, GANNI is committed to reducing its carbon footprint by 50% by 2027. The brand plans to achieve this through the use of recycled fabrics and agricultural residue-based packaging.
The partnership joins GANNI with a growing number of over 550 brands supporting CanopyStyle and 444 brands backing Pack4Good. This reflects a significant shift in the fashion industry towards adopting sustainable practices, transforming supply chains, and supporting forest conservation. The initiative highlights the industry's increasing focus on eco-friendly materials and responsible sourcing.