For Gen Z, sustainable fashion is more than just a trend; it's a way of life. According to a Vividata survey, 44% of Gen Z are willing to pay more for sustainable fashion, and 45% prefer second-hand shopping.
Audrey Henderson from Fashion Takes Action underscores that sustainable fashion isn’t just about spending more but making mindful choices. Events like ReMode in Toronto, organized by Fashion Takes Action, highlight the community's role in promoting sustainable fashion.
For Gen Z, sustainable fashion means making conscious decisions that reflect their values, emphasizing longevity and ethical production over impulse buys and disposable trends. This generational shift towards sustainability is a significant step toward a more eco-friendly future. /BGNES