Gap's Fall 2024 campaign, "Get Loose," features Troye Sivan alongside the dance group CDK Company. Directed and choreographed by Sergio Reis, and shot by Dan Martensen, the campaign highlights Gap’s loose-fit denim, with dancers performing original choreography to Thundercat's "Funny Thing." Sivan expressed his excitement about the collaboration, saying it perfectly embodies effortless style and self-expression through movement, which has become a key part of his life. The campaign emphasizes the freedom and confidence found in dance and fashion.
